How much does a Bill Hero subscription cost

Bill Hero does cost money - that's because we work only for you, not for the energy retailers

We make the point that Bill Hero is not a 'comparison site. We're a 'Savings Service'.

We need to make this distinction because comparison sites offer a 'free' service to energy consumers, and we don't.

How Comparison Sites Work

Comparison sites operate on a ‘panel’ model. The panel is the set of retailers or vendors that the comparison site has  commercial relationships with, and whose products they will display. 

Most comparison sites have very small panels, with only a few retailers, when there are actually about 50 retailers out there competing for your business.

Those commercial relationships always include commissions paid to the comparison site for any sales that are completed through the service, and they often will also include bonus payments or higher commission rates associated with sales targets and volume thresholds.

It’s also common for those commercial relationships to also include advertising, promotional or positional payments where the retailers will pay fees for preferential placement in the comparison site, or for other forms of preferential treatment.

There are some important ramifications of this business model:

• Comparison sites rely on commissions from vendors for their revenue. This means that the vendors are their customers, and you are not. You're actually the product that their customers are buying.
• Like all businesses, comparison sites need to keep their customers happy in order to safeguard their revenue streams and maintain a viable business. So the primary incentive for any comparison site is to help its customers, the vendors, sell as much product as possible 
• Which means that comparison sites will only ever show you products from the vendors on their panel, even when there will be other products available and relevant for you, and very likely some of these will be better priced and better suited for you.
• And comparison sites may also artificially promote particular products and vendors in order to maximise the potential commissions or advertising revenue they can achieve, even if they have a more suitable product for you in their panel.

So the simple reality is that comparison sites don’t really 'compare the market', and you or I can’t really use these sites to 'select' the best deal.

The trust is that comparison sites only pretend to work for you. Their real customers are the vendors who pay them in order to acquire you as a customer. Which makes you the product.

How is Bill Hero Different?

Bill Hero is not a comparison site. We’re a Savings Service, and we work for you, not for them.

Bill Hero does not seek and does not accept any commission payments at all from the retailers and vendors whose products you can compare through our service.

All of our revenue is via subscriptions from people just like you, and our only strategy is to keep you happy by providing great service and helping you always stay on the best priced plans.

Unlike comparison sites which really exist to help sellers sell more, Bill Hero is here to help buyers buy better.

That’s why Australia’s premiere consumer advocacy organisation CHOICE has partnered with Bill Hero to offer Bill Hero for CHOICE.

We know that ‘Buying better’ can mean a lot of things. We starting with an unambiguous focus on dollar savings, and have introduced various non-price attributes into our service over time - like Green ratings and GreenPower.

After all, everyone is interested in price, but not to the exclusion of other important things like service, quality, and environmental responsibility.

Bill Hero’s mission is to genuinely work to support your interests in finding and buying these kinds of products on your terms, not theirs.

What does it cost?

Bill Hero currently offers 4 subscription types, all of them with a modest annual fee: